Unique marketing concept - huge 3D poster

Promotion and marketing agencies are in constant search of new interesting ideas and unusual marketing tricks to open new horizons in advertising. London based agency recently showed an impressive creativity causing huge buzz in international mass media. The poster project for a new band "Dry the River" features huge paper sculpted horses that literally jump out at people walking by. London's based FOAM agency's team applied papercrafting onto traditional screen printing to create a unique 3D poster. This art project was created in Google Sketch Up and each horse took about 35 hours to build. I've heard about and saw a lot of creative posters, but this is definitely my Nr.1 for cool poster designs.

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