"Music" is what you are most likely to find on the "Hobby" list while reading someone's questionnaire on Facebook, Twitter and other social networks. Hundreds of millions of people love listening to good music and millions of them also love to compose and sing. That's exactly why young singers find it hard to make their way through the crowd and deliver their albums to masses. Something more then just good music is needed, something like a unique marketing strategy. American singer Ali Spagnola, a graduate of Carnegie Mellon University, designer, painter, sculptor, programmer, and, as she calls herself, bibulous composer, having problems with the music, recently released her debut album and attracted a lot of media attention. And this is not due the high quality of her songs or unique singing manner. It's because her album, that includes 60 1-minute songs, represents a removable USB hidden in a plastic shot glass. Singer offers to listen to her songs while playing power hour drinking game. All you need is to start the music and take a shot of beer every time the song changes. The price of one "beer" kit is $ 20. Here we have a great example of how to market yourself and your goods or service. Create a story, a legend, a game, something that will attract people and keep them hooked. In this case Ali Spagnola sells more then just music downloads, she sells an idea for a party, a reason to give yourself an hour to relax and have fun.
Source - Business Ideas